For many solo practitioners, working lean & mean is the way to go. Sometimes to a fault. If you’re using your personal phone number to conduct business, please stop! Instead, install and activate an app that will give you a second number to use on your mobile phone with separate text and voicemail features. In this case, Sideline. It allows you to keep your personal and business lives separate while still being productive for $10/month. An important difference is that is uses your cellular service in order to provide high quality connections. It’s also a good consideration for a two-person operation which allows your business to create unified contact number.